Tetley Tea relaunched with Kareena Kapoor as its brand ambassador:Tata Global Beverages

We will have to reach out to public in a big way and so have appointed Kareena Kapoor to take our brand to interiors: Tetley

We have relaunched the green tea in the domestic bazaar. We desire to take it to the tier II and III marketplace and for this we will have to access out to public in a big way and so have nominative Kareena Kapoor to take our product to interiors", Tata worldwide Beverages promotion vice chairman for India and South Asia Vikram Grover said here.

He said the corporation was investing significantly on promotion. "We have made valued investments for this. We will reach out to free from side to side print, digital and TV", he said exclusive of disclosing investment information.

To reach out to the bigger public, the company has also launched a expedition.

Tetley Tea, sold across 40 countries, comes in six flavours in its green tea portfolio include ginger, mint, lemon, honey & lemon, citrus & spice and aloe vera.

Presently, the domestic green tea market is Rs 100-150 crore and the corporation enjoy promote share of 35-40 per cent.

"Of our whole tea revenues, green tea presently has a very small share and is dominated by black tea. But we expect the green tea block also to donate significantly and this is a move towards it," Grover said.

Kareena Kapoor Shooting For Tetley Tea Campaign